Leader of the global pharmaceutical sector, they decided to enter, for the first time, in the market of Pneumology in Spain and they needed a business strategy with the implementation of a new sales network in national territory.
A Market Research of the market of the Pneumology carried out.
A deep analysis of the competitors, their market shares and strategy and how their products are positioned.
He implemented a new commercial network of 250 people and a successful product positioning which provided a 10% market share in the first year. The franchise reached 100 M on the fifth year of its implementation.
Market Research of the market Spanish of Pneumology