Client: Novartis

Sector: Pharma

Sales: 100M €

Project type: Integration of two companies and business development

Leader of the global pharmaceutical sector, they decided to enter, for the first time, in the market of Pneumology in Spain and they needed a business strategy with the implementation of a new sales network in national territory.

A Market Research of the market of the Pneumology carried out.

A deep analysis of the competitors, their market shares and strategy and how their products are positioned.

He implemented a new commercial network of 250 people and a successful product positioning which provided a 10% market share in the first year. The franchise reached 100 M on the fifth year of its implementation.

Market Research of the market Spanish of Pneumology

Competitors Benchmark

Commercial network implementation plan

Positioning product / strategy of marketing